Browsing category: Marketing & PR


Suppose They Put on a Show and Nobody Came
Saturday September 27th 2008, 8:01 pm
Filed under: Fan relations

Is it a good idea to depend on the venue to promote your appearance there? Or should you take matters into your own hands? (I bet you know the answer already…)

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RIAA Tactics a “Failure”?
Friday September 05th 2008, 12:04 pm
Filed under: Fan relations,Music sales

Five years after they started their zero-tolerance, haul-em-all-into-court campaign against users of file-sharing services, what has the RIAA accomplished? Are their tactics helping the recording industry? Or are they simply extortionists using questionable legal tactics to shake down innocent people?

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More Music News from the Online Front
Tuesday June 03rd 2008, 1:05 am
Filed under: Fan relations

Radiohead says they aren’t going to repeat their name-your-price download experiment, along about the same time that Metallica decides this interwebs thingie maybe isn’t quite so bad. Where do you stand?

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Getting Social With Your Fans
Saturday April 26th 2008, 2:40 pm
Filed under: Fan relations,Media relations

In the last article, I took a look at the “1,000 True Fans” concept. This time, let’s examine some ways to implement the concept using social networking sites.

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Can You Get By With 1,000 True Fans?
Tuesday April 15th 2008, 12:47 pm
Filed under: Fan relations

I came across an interesting article that claims musicians (and other artists, for that matter) can make a good living with only a relative handful of True Fans. Fascinating idea and well worth a closer look, IMO.

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A New Model for Success
Thursday March 06th 2008, 12:17 pm
Filed under: Fan relations,Music sales

The recent experiment by Trent Reznor of Nine Inch Nails and an earlier one by Radiohead have generated a lot of discussion, not just online, but in mainstream media as well. Do these ideas represent a new (non big-label dependent) success model for working musicians?

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How to Format a Press Release
Sunday May 13th 2007, 10:31 pm
Filed under: Media relations

There are very specific formats for writing press releases. You will improve your odds that your story will be picked up if you follow them. But you can’t follow them if you don’t know what they are. Here’s what you need to know.

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Give Your Newsletter Impact
Sunday May 13th 2007, 9:54 pm
Filed under: Fan relations

It’s not just about having great newsletter content — how you present that content is also important if you want to attract (and keep) readers and fans. Here are ten easy tips to make your newsletter more reader-friendly.

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Your New Best Friend: Your Mailing List
Sunday April 29th 2007, 6:26 pm
Filed under: Fan relations

Having trouble getting your newsletter off the ground? Don’t even have a newsletter yet at all? If you’re serious about a career as a musician, you need to stay in touch with your fans. Here are some ideas to build your fan mailing list to better promote your music.

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Writing Effective Newsletters
Sunday April 29th 2007, 6:13 pm
Filed under: Fan relations

While a fan newsletter is a great way to get the word out about your latest gigs, new CD releases and upcoming tours… but if nobody reads your newsletter, frankly, you might as well not bother. Here are tips to make your newsletter more interesting and effective.

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