Radiohead says they aren’t going to repeat their name-your-price download experiment, along about the same time that Metallica decides this interwebs thingie maybe isn’t quite so bad. Where do you stand?
[ Click here to get the rest of the story ]In the last article, I took a look at the “1,000 True Fans” concept. This time, let’s examine some ways to implement the concept using social networking sites.
[ Click here to get the rest of the story ]I came across an interesting article that claims musicians (and other artists, for that matter) can make a good living with only a relative handful of True Fans. Fascinating idea and well worth a closer look, IMO.
[ Click here to get the rest of the story ]The recent experiment by Trent Reznor of Nine Inch Nails and an earlier one by Radiohead have generated a lot of discussion, not just online, but in mainstream media as well. Do these ideas represent a new (non big-label dependent) success model for working musicians?
[ Click here to get the rest of the story ]There are very specific formats for writing press releases. You will improve your odds that your story will be picked up if you follow them. But you can’t follow them if you don’t know what they are. Here’s what you need to know.
[ Click here to get the rest of the story ]It’s not just about having great newsletter content — how you present that content is also important if you want to attract (and keep) readers and fans. Here are ten easy tips to make your newsletter more reader-friendly.
[ Click here to get the rest of the story ]Having trouble getting your newsletter off the ground? Don’t even have a newsletter yet at all? If you’re serious about a career as a musician, you need to stay in touch with your fans. Here are some ideas to build your fan mailing list to better promote your music.
[ Click here to get the rest of the story ]While a fan newsletter is a great way to get the word out about your latest gigs, new CD releases and upcoming tours… but if nobody reads your newsletter, frankly, you might as well not bother. Here are tips to make your newsletter more interesting and effective.
[ Click here to get the rest of the story ]For an indie musician, getting airplay can be difficult. Many areas do have local-oriented shows, which might be your best chance… but the competition for the limited airtime of the show is going to be fierce. Borrow this easy technique from the major labels to increase the chances of getting your music played on the radio.
[ Click here to get the rest of the story ]Believe it or not, music editors want to write about you — if you know how to approach them effectively. Here’s how.
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