More Music News from the Online Front
Tuesday June 03rd 2008, 1:05 am
Filed under: Fan relations

In a pair of somewhat related stories, Radiohead won’t repeat their “name your own price download stunt” (or so they say), but meanwhile…

Metallica seems to be changing their minds about online music downloads.

It isn’t that the music download experiment wasn’t successful for Radiohead. It worked well for them, as it seems to have worked for other musical artists such as Trent Reznor and Prince. From what I can tell, it’s just a matter of “been there, done that” now — they want to move on to try something else new.

And given their history, when Metallica’s Lars Ulrich says, “We’ve been observing Radiohead and Trent Reznor and in twenty-seven years or however long it takes for the next record, we’ll be looking forward to everything in terms of possibilities with the Internet,” that’s just about as radical a change in attitude as I’ve seen recently.

The point is, no matter what Radiohead, Metallica and other forward-thinking artists do next, the Internet is going to figure in their marketing and sales plans. The online world offers unprecedented opportunities to connect with your fans and get your music in their hands. The trick is to figure out a business model that works for you and for them.

So, what sort of out-of-the-box ideas can you come up with to use the power of the Internet to get closer with your fans and make a living from your music?

Article copyright © by Diane M. Aull. All Rights Reserved.

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