Getting Social With Your Fans
Saturday April 26th 2008, 2:40 pm
Filed under: Fan relations,Media relations

In my last post, I asked the question: Can you get by with only 1,000 fans? As it happens, according to Kevin Kelly, the answer is “yes!” If they’re True Fans, that is.

This time, I’d like to take a closer look at specific techniques and tactics you can use to reach those 1,000 True Fans.

Over on The Future Buzz, Adam Singer has written an awesome post just chock full of tips and ideas for how to tap into social media and user-generated content to build your fan base. It’s a little long, but well worth the read. Don’t just skim this one, as there are hidden gems lurking in almost every paragraph. Here are a few highlights:

Don’t Do These Things

Number one rule, don’t be a dick.

In other words, don’t spam. Don’t relentlessly talk only about yourself everywhere you go in the social space. Most of all, don’t just do the same old tired things everybody else is doing. Adam compares it to shouting in a noisy, overcrowded room — the rest of the noise will drown out what you have to say.

Think (and Act) Different

Step One: Take Care of the Basics

Instead, learn the right way to “pitch” bloggers. Track what others are saying about you online, and be sure to thank them when they say something nice. Set up (non spammy) profiles and play nicely on the social networking and social bookmarking sites. Create (and use) an email address database to keep in touch with your fans.

The goal is to make sure you’re easy to find online. When you go on to step two (Viral Marketing), you want to be sure you’ve already got all your ducks in a row. It’s like throwing a party — you want to make sure the house is tidied up and the party food is set out before your first guests start arriving.

Step Two: Go Viral

Adam has some great ideas for viral marketing techniques that have the potential to work well for creative artistic people.

  • Create fresh, unique and compelling content and submit to social bookmarking sites (or social networking news sites, as he calls them). Excellent advice: take the time to look around these sites and see what the “citizens” of these communities like before you go charging in there submitting your stuff right and left.
  • Create your own music videos and submit them to YouTube and elsewhere.
  • Can’t get signed to a label? Create your own. Distribute your own music.
  • Team up with other creative people to get more exposure for your music.
  • Give something away.

The point is, the current online environment offers tremendous opportunities for dedicated, talented, passionate musicians to interact with their fans in ways the old models never allowed. The potential is great. Will you take advantage of it?

Article copyright © by Diane M. Aull. All Rights Reserved.

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